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Gothenburg has a thriving fashion scene and over the past few years many local designers have been internationally acclaimed. We have handpicked a number of independent designers and shops to keep an eye on.
A well-established textile industry in combination with talented graduates – no wonder Gothenburg is such a hotspot for upcoming designers. The culture and atmosphere is often an important source of inspiration and together they contribute to placing Scandinavian fashion on the global map.
It started as a small scale project in Gothenburg in 2001, but today you find Nudie Jeans in more than 30 countries around the world. The new FW12 collection is made entirely from organic cotton – a milestone for sustainable fashion.
Duns children’s clothing opened in 2007 and has been offering organic clothing in colorful patterns ever since then. All garments are unisex and designed in Gothenburg.
The children’s clothing brand Villervalla quickly became a favourite after the launch in Gothenburg in 2005. Bright colours and playful patterns are typical features.
Krypton form is a Gothenburg-based design agency working with industrial design and product development, among other things. Visit the shop on Vallgatan.
Twisted & Tango launched in the mid 90’s with a brand focused around simple, modern fashion for women. The idea is based on a belief that fashion is the best way to express personal style.
The fashion giant KappAhl has 380 shops in five different countries, and nearly 5 000 employees. But did you know that it all started in a basement in Kallebäck, Gothenburg? We had a chat with Carina Ladow, Vice President Assortment and Design, about the Gothenburg textile tradition.
Emma and Malena are childhood friends and grew up together. Today they have their own fashion brand and find inspiration in the both the salty sea and the 50’s.
Naeem Saleem's own brand The Bow Club designs handmade and organic bow ties, with the belief that they can be used at any time.
Velour is inspired, not only by the surroundings in Gothenburg, but also their own audience. We had a chat with Per Andersson, founder and CEO.
It all started when Johanna Rautio and Nicklas Fahlström wanted to design pretty necklace watches and today they run the two brands Vintage by Fé and Nic & Mel.