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Gothenburg is a lively shopping city with a lot of shops within walking distance. It offers an exiting mixture of modern warehouses and independent shops, pedestrian areas, galleries and arcades.
In Gothenburg it is easy to make shopping an experience. Whether you're looking for exclusive fashion by local and international designers, odd vintage and second hand bargains or want to update your wardrobe in the big chains' well-stocked shops.
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The charming area inside the moat of Gothenburg has the largest selection of stores. Around Kungsgatan and Fredsgatan small specialty shops are intermingled with the big chains. Around Magasinsgatan, Vallgatan and Södra Larmgatan a creative centre have blossomed, where young local designers have established themselves along with cafes and vintage shops.
Kungsportsavenyn, known locally as Avenyn, is Gothenburg’s main boulevard for shopping and entertainment. Along this boulevard and in the adjacent blocks shoppers can find exclusive fashion boutiques and select flagship stores.
Picturesque Haga is the oldest district in Gothenburg, with lots of small shops selling curios, designer and vintage goods. In the nearby Linné area, fashion boutiques mingle with trendy restaurants and the alternative offerings of the bohemian side streets.
It is easy and fun to shop for vintage and second-hand bargains in Gothenburg. You’ll find everything here from smart antique shops to large flea markets offering antiques, exclusive vintage fashion, unusual accessories and traditional china.
If you like to shop for all your clothes and things in one place, there are several shopping centres that appeal to different tastes. They range from Nordstan, the largest shopping centre in Scandinavia, to the exclusive Nordiska Kompaniet.
Trade, shipping and international contacts have been a part of life in Gothenburg ever since the city was founded in 1621 by King Gustav II Adolf.
In recent years Gothenburg has profiled itself as a flourishing design city with many local fashion designers who have attracted international acclaim.
