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  • Gothenburg – Charmingly different right by the sea


    Gothenburg, Sweden's second largest city, is located on the west coast. The fantastic archipelago is easily reached by a 30-minute tram ride from the city centre. Gothenburg was founded in 1621 by Gustav Adolf II and has since then undergone an exciting journey from being a shipping and industrial city to also becoming a creative hub for innovation. Today, the city boasts a number of internationally successful companies within marketing, architecture, web design and special effects for film. Local fashion from Nudie, Velour and Monki is becoming increasingly common in international press.

    Shopping, music and food

    The atmosphere in the city is one of easy-going genuineness. A strong coffee culture reveals itself in the tonnes of cafés which often serve their own roasted coffee. Gothenburg fashion is characterised by a relaxed but stylish tone. There is a bewildering variety of clothing and design boutiques, with a large number of local designers and vintage stores too. What’s more, they are all within walking distance from each other.

    During the summer, Gothenburg hosts a number of international music festivals and concerts right the centre of town: Way out West (MTV award for the most innovative festival 2011 and on the top ten list of festivals in Europe by the Independent 2012), Metaltown and Summerburst, just to mention a few. Intimate club gigs and DJ performances can be found at the city’s bars and nightclubs.

    Gothenburg was appointed the Culinary Capital of Sweden 2012 and thus strengthened its reputation as a gastronomic hotspot in Northern Europe. Closeness to the sea results in top-quality, fresh fish and seafood and there is a strong tradition among local chefs to work with locally-produced and seasonal raw ingredients.

    The West Coast Archipelago

    The islands are one of Europe’s most beautiful archipelagos. They comprise around 10,000 beautiful granite islets, rendered almost smooth during the ice age. Idyllic villages have sprung up all along the coastlines of these fascinating islands. If you’re looking for peace and quiet, you can simply stop for a picnic, hire a kayak or a bicycle. Marstrand Island boasts Carlstens fortress and is also known for its party scene and international sailing events.

    "There is a greater sense of freedom in Gothenburg. It is more about being original than being cool.”
    Ebbot Lundberg – Soundtracks of our lives