Fashion

Dress in style on the Swedish west coast.

Gothenburg has a thriving fashion scene and over the years many local designers and brands have been internationally acclaimed. Big brands like Nudie, Monki, Velour and KappAhl are all based in Gothenburg. The city's culture and atmosphere is often an important source of inspiration and together they contribute to placing Scandinavian fashion on the global map. There are many other brands and shops to discover as well.