Emma & Malena's own brand is inspired by the 1950s and the archipelago. The clothes are made in Portugal and Sweden. The shop also has a number of other selected brands. During the summer, you'll also find shops on the picturesque islands Käringön and Bohus-Malmön, and in 2020 in Smögen, Bohuslän. There is also a summer shop at the ferry terminal in Nynäshamn.