We care about people and we care about the planet. Therefore, in Gothenburg, we do things that we believe in and we do them in our own way. Together. Because when you are small, you need to be great at working together. This approach has built a sharing culture that has helped businesses and projects to grow. Some to the size of Volvo Cars. No matter if you’re a craft beer brewer or a tech innovator – there is always a network of peers and colleagues to rely on.

So, what is smart tourism?

To us it is all about creating a sustainable destination, where everybody is welcome and able to take part. With the help from technology, culture and creativity. And involving partners within the destination – hotels, restaurants, event organisers, private companies and the academia – we are set on developing in a positive direction.

Decisionmakers in Gothenburg have taken a bold stand; To double tourism by 2030. But this can’t be achieved by using old methods. It must be done in a smart and sustainable way. Our commitment to Smart Tourism is genuine and solid. We are committed to the belief that smart tourism contributes to the European overall goals for growth and success as well as to the United Nations Sustainable Development Goals and creates values for cities, its citizens and visitors.

In Gothenburg, almost 100% of the hotel rooms are environmentally certified. Our public transport is nearly 100% free from fossil fuel and both Liseberg Amusement Park and the Swedish Exhibition and Congress Centre run on wind energy.

When it comes to technology and innovation – we have great assets and conditions. We already have top mobile connectivity all over town, and soon we will upgrade to 5G. Of course, this will help digital services become even better and even more helpful in people’s lives.

These are things that we are proud of and that we believe are smart to invest in. To do this in an effective way, we must work together, across national and cultural borders. During 2020, we will invite all local partners and all destinations that consider the future their business to join us. Let’s drive change for a better future. Together.

More on European Capital of Smart Tourism: https://smarttourismcapital.eu/