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Nudie Jeans have made sustainability a core part of their brand. Credit: Tina Stafrén

Jeans and shoes from sustainable locals

Your walk begins at the impressive cathedral Domkyrkan. The cathedral currently standing is the third one built in the same spot and it was completed in 1815. From here it’s a short walk to Vallgatan and Nudie Jeans, the Gothenburg-brand made famous for its commitment to sustainability and lifetime repairs.

Just around the corner you’ll find the Icebug Store. A shoe brand for runners and everyday users looking for the best possible grip. The Gothenburg brand is commited to becoming the first climate positive shoe manufacterer.

The Magasinsgatan area is a popular spot to visit, with its foodtrucks, design shops and cafés.

Vintage and design at Magasinsgatan

Cross the street Västra Hamngatan och head towards Magasinsgatan. At Magasinsgatan 22 you’ll have an opportunity to add some outdoor clothing to complement the shoes from Icebug. Outdoor brand Houdini wants to create a more circular clothing industry, and in 2021, 100% of their collection was recycled, recyclable, renewable, biodegradable or Bluesign certified. Houdini, som arbetar för en mer

On the other side of the street the two shops Ragtime Herr and Miss Ragtime offer top-end vintage clothing.

Pop Boutique is right next to Houdinian, and exciting vintage store with carefully selected fashion and design. Next door is Norrgavel where you’ll find premium pieces of furniture and interior design. Norrgavel was the first store in Sweden to receive the Nordic Eco label for home furnishing. 

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Sustainable fashion at Thrive.

Fashion and organic goods in Haga

Cross the moat and head up towards the park Kungsparken and the street Nya Allén. The eco-friendly Thrive Store is located on the corner of the street Södra Allégatan and Husargatan. Their motto is conscious fashion and they offer clothing and accessories made from organic materials.

Next stop is the organic grocery store Fram Ekolivs. They offer a wide variety of organic products and locally produced goods. 

There are many great secondhand shops in the area close to the square Järntorget. Credit: Frida Winter

Secondhand aplenty in Linn´estaden

The spacious second-hand shop Myrorna, located by the square Järntorget, spans four floors and is packed with clothes, furniture and more. At the top floor you’ll find an inspiring retro section featuring one of a kind garments and accessories from decades gone by.     

The area around the street Andra långgatan is primarily known for its number of bars and restaurants, but there are also several secondhand shops worth checking out, including Sneakershyllan and and Arkivet .

We’ll end the walk by heading up up the street Linnégatan and a final stop stop at the shop Björkåfrihet, a popular second-hand shop with retro inspired fashion..