What are cookies?

Cookies are text files that are saved in your web browser. They are used to remember that you accepted the use of cookies, to remember which language you selected, and so on. These cookies, that are set by the website you visit, are called first-party cookies.

There are also third-party cookies, that are set by other websites through different services, and that are used on the website you’re visiting. Third-party cookies are almost only used to track you as a visitor by saving information in a text file (cookie) in your web browser. These can later be read on other websites and thereby track which websites and pages you visit.

What cookies does goteborg.com use?

First-party cookies


Goteborg.com uses a cookie to remember if you’ve clicked on a notification.


We use the service Imbox so that you can chat with us, and this service needs cookies to work properly.


We use the service Userneeds to perform user surveys about your experience of goteborg.com. This cookie is active during certain periods.

Google Analytics

Google Analytics gives us the possibility to measure and analyse the website traffic on goteborg.com. Some examples of this are: number of visitors during a certain period of time, which pages are visited, how much time a visitor spends on a certain page, and so on.

Third-party cookies


We use Youtube on goteborg.com as a video streaming service. This cookie is used to track you as a visitor and gather information that can later be used for marketing purposes.

Google Doubleclick

Google Doubleclick is used to enable “retargeting”. Retargeting gives goteborg.com the possibility to track you, and later target you with ads on other websites and networks. Google Doubleclick is also used to measure advertising efficiency and to track user behaviour related to advertising.

Facebook pixel

The Facebook pixel is also used for “retargeting” purposes. In the same way as Google Doubleclick, the Facebook pixel links you as a visitor to your Facebook account, if you have one. This link is later used to target you with ads through Facebook’s advertising platform. The Facebook pixel is also used to measure advertising efficiency and to track user behaviour related to advertising.

How to limit the use of cookies

Set a “do not track” request

In all web browers, you can set the browser to automatically send a “do not track” request to the websites you visit. The reason why it’s called a request is that you can’t force a website not to track visitors. Still, most websites respect this request. How to choose this setting can vary between different web browers, but it’s usually found in the “Privacy” section.

Set “strict tracking prevention” in your web browser

You can also choose what level of tracking prevention you want in your web browser. The different levels can be named differently in different browsers, but there are usually three levels: low, medium and high tracking prevention. Some websites don’t work or don’t work completely if the level of tracking prevention is too high. Here you need to make your own assessment and there is more information in your web browser’s settings. Just as “do not track”, this setting is usually found in the “Privacy” section.

Block all cookies

It’s possible to block all cookies in your web browser’s settings. This can mean that some websites do not work as expected. On goteborg.com however, you still have access to all content even if you choose to block all cookies.

Contact us

Do you have any questions about cookies and/or tracking? Send us an email at redaktionen@goteborg.com.