The primary target group for and the events calendar, are current, past and future visitors to the destination. These are private tourists, event tourists and meeting tourists from primarily Sweden, Norway, Denmark, Great Britain and Germany.

All events in the events calendar on must:

  • be open to the public
  • take place in Gothenburg apart from major events in the region
  • be touristically interesting
  • be of a greater nature
  • be a travel reason
  • create guest nights and/or stimulate to extend the stay
  • be brand-strengthening

The events should not be:

  • pure activities
  • too small and local
  • sales or advertising events
  • conventions, corporate or industry events
  • of a political or religious nature, such as services or political meetings

Welcome to email our events calendar

Please email us in advance, preferably at least two weaks before the event’s start date. Describe the event briefly and send a link. If you are an organizer with several events per year, you can also apply for an account. The publication is free of charge.