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Marine fashion

Emmamalena

The Gothenburg-based clothing brand Emmamalena takes its inspiration from the ocean, which can be seen in their patterns with mackerel, shrimp and jellyfish. You can find the brand’s flagship shop at Kungshöjdsgatan 3.

Emmamalena’s own brand is inspired by the 1950s and the archipelago, and their women’s, children’s and men’s clothes are made in Portugal and Sweden. The shop also has a number of other selected brands.

During the summer, you’ll find shops on the picturesque islands Käringön and Bohus-Malmön, and in Varberg and Nynäshamn.

Interior of the shop Emmamalena in Gothenburg.
Interior of the shop Emmamalena in Gothenburg.