Shopping

Magasinsgatan – stylish vintage and design shopping

The range of shopping in Gothenburg is large, and near the shopping street Magasinsgatan you’ll find the interior design store and Gothenburg classic Artilleriet, which also has a smaller section, Artilleriet Kitchen, at the beginning of the street that focuses on kitchen equipment and interior design.

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Interior of the design store Artillet in Gothenburg. An attic with furniture arranged like an apartment.

Interior design shop

Artilleriet

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Kitchen view made of wood and stone with different kitchen supplies like pots, pans and plates, and a stove and oven in the middle.

Kitchen products

Artilleriet Kitchen Studio

Around the corner you will find the lifestyle store Grandpa, which focuses on Scandinavian and international fashion as well as gadgets, books, interior design and furniture. If you then continue on Magasinsgatan you will come to Norrgavel, where you can find the brand’s designer furniture in a Scandinavian and minimalist style. Next door you’ll instead find Pop Boutique, which attracts with both a lovely atmosphere and a selection of the finest gadgets, furniture, clothes and accessories from the 1950s to the 80s. A little further away on Magasinsgatan is the second-hand and lifestyle store Aplace, which offers progressive Scandinavian fashion.

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Exterior of the Grandpa shop in Gothenburg, Sweden.

Fashion and interior design

Grandpa

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Interior design

Norrgavel

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Clothing store

Pop Boutique

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Second-hand shop at Magasinsgatan

Aplace

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Interior of the design shop Artilleriet in Gothenburg.

Magasinsgatan – stylish shopping and cosy courtyards

The vintage store Curiosoté in Antikhallarna.

The inner city and the Victoria Quarter

In the historic environment of Antikhallarna there are a number of shops that focus on antiques and vintage. One of these shops is Curiosité, a small shop with French vintage where you can find, for example, old porcelain, cutting boards and posters.

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Antiques and rarities

Antikhallarna

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Vintage and antiques store

Curiosité

On Vallgatan you will find the clothing and interior design shop Vallgatan 12 where you can count on the trendiest in fashion and home decor. Opposite you will find the wallpaper and interior design shop Engelska Tapetmagasinet, where you can be inspired by everything from William Morris, Josef Frank or Emma von Brömssen’s iconic patterns. A very short walk away takes you to Nudie Jeans, the success story from Gothenburg that has taken the world by storm with its sustainability mindset and durable Jeans. Around the corner awaits the cosy Victoriapassagen and Rum för papper, where you’ll find everything in pens, paper and accessories.

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Bilden visar hyllor med väskor och en soffa i butiken Vallgatan 12.

Fashion and interior design shop

Vallgatan 12

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Wall paper and interior shop

Engelska Tapetmagasinet

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Clothing store

Nudie Jeans Repair Shop

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Paper shop

Rum för papper

A bridge over a canal with people walking on it. — Credit: Peter Kvarnström/Göteborg & Co

The city centre

A few blocks away you will find the exclusive department store Nordiska Kompaniet. Here you will find leading Swedish and Nordic design together with international luxury brands divided into 45 departments, such as women’s, men’s and children’s. Right next door you will instead find the Arkaden mall, where you will find, for example, the thrift shop Beyond Retro and Stadmissionen and the beauty shop Sephora.

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Department store

NK – Nordiska Kompaniet

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Shopping mall

Arkaden

Nordstan is Scandinavia’s leading shopping centre, with around 200 shops offering the latest in every imaginable category. Here you’ll find, for example, the department store Åhléns, featuring beauty, fashion and homeware, as well as a new area for activities and experiences where both the Paradox Museum and Activate have opened in 2026.

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Shopping centre

Nordstan

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Two people appear to be aboard a spaceship and are walking around in a white, illuminated cube that rotates.

Museum

Paradox Museum Gothenburg

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Three girls playing an interactive game.

Activity centre

Activate Nordstan

An aerial view of the city street Kungsportsavenyn in Gothenburg at sunset. — Credit: House of Vision/Göteborg & Co

The Avenyn area

Avenyn is Gothenburg’s main street, and around the Avenyn street you’ll find, in addition to many bars and restaurants, everything from the exclusive second-hand store Ex Exklusive to Elin PK’s food and drink poster shop. Oscar Jacobson also has a store on the street that offers Swedish classic and timeless men’s style.

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Avenyn – Gothenburg's main boulevard

Haga – experience historic Gothenburg

Haga is one of Gothenburg’s oldest districts, known for its cobbled streets and distinctive wooden houses, known as landshövdingehus. Along Haga Nygata – the area’s main pedestrian street – you’ll find a wide range of shops. Among them is the classic Fåfängan Antik, a must for antique lovers, vintage enthusiasts, or anyone in search of something unique. A little further along, you’ll find the interior design shop Tell Me More, offering everything from furniture to carefully selected home accessories.

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Haga – cosy cafés and unique shops

Restaurants & bars

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A colourful interior of a restaurant with red walls and a striped ceiling.

New restaurants in Gothenburg

Gothenburg’s restaurant scene is very much alive and new gems, big and small, open regularly. At the street Postgatan 16 you will find chef Gustav Trägårdh’s restaurant Gurras, which serves street food elevated to à la carte level with flavours from all over the world. At Tredje Långgatan 7 you will find the brasserie Taverna Averna, which has a nice atmosphere on the weekends, often with a DJ, with a classic menu influenced by Italy and Sweden.

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Restaurant

Gurras

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Bistro

Taverna Averna

If you’re in the mood for a drink, the popular Kafé Magasinet, located right next to Taverna Averna, is a great choice. If you find yourself in Haga and craving fish or seafood, a visit to the classic Sjöbaren is a must. Its charming courtyard is a favourite during the warmer months, though there’s plenty of space indoors as well.

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café and bar

Kafé Magasinet

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Seafood restaurant

Sjöbaren

If you prefer to stay close to Avenyn, a visit to restaurant Natur is a must, where vegetables take the lead together with natural wine. A little further away you will find Hotel Bellora which is a boutique hotel, Italian restaurant and bar in one. Another hotel, which also has a popular restaurant, is Hotel Pigalle with restaurant Atelier. A little further away from Avenyn, on Södra Vägen you will find the pan-Asian restaurant Kaifo where the flavours of various Asian cuisines are mixed with Scandinavian and European.

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Sustainable food

Natur

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Eco-labelled Hotel and restaurant

Hotel Bellora

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A hotel room with a bed and large windows.

Eco-certified boutique hotel

Hotel Pigalle

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Asian fusion restaurant

Kaifo

If you are interested in beer, Gothenburg has a fantastic selection of craft breweries. A visit to Shangri-La at Stigbergstorget is a good option, and if you find yourself on Hisingen, a visit to Ringön is a must, where you will find Ivans Pilsnerbar and Vega Bryggeri, among others.

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A bar at the beer pub and brewery Vega in Gothenburg.

Craft beer and breweries in Gothenburg

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Stigberget – vibrant cultural scene and green restaurants

If you want to experience natural wine at the absolute highest level, you should head to Bar La Lune, which also serves fantastic food. The good wines from Gothenburg’s own winery Wine Mechanics can be enjoyed both at the wine bar in Stora Saluhallen, or in the restaurant in the meat packing district in Gamlestan.

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Inside the gran restaurant in Gamlestan, Gothenburg.

Winery and pub

Wine Mechanics

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Inside the wine bar Bar la Lune in Gothenburg.

Wine bar & restaurant

Bar La Lune

Mei Rose Rooftop Bar & Bistro, located on the rooftop of the Grand Curiosa Hotel, offers views of Liseberg and Gothia Towers. — Credit: Happy Visuals/Göteborg & Co

Rooftop bars and outdoor terraces

Gothenburg offers plenty of inviting outdoor terraces and rooftop bars where you can enjoy great food, drinks, and a lively atmosphere. Around the Rosenlund area, for example, you’ll find Barabicu, serving classic cocktails and dishes inspired by both the Mediterranean and the Middle East.

Next door, Zamenhof – home to three restaurants under one roof – offers all-day dining, wine on tap, and one of the city’s sunniest outdoor seating areas. A short walk away is the vibrant Boulebar, where you can play pétanque in the sunshine while enjoying good food and drinks. If you’d rather get closer to the sun – quite literally – Skanshof is a great option, with its spacious rooftop terrace.

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Rooftop bars in Gothenburg

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Exterior of the Feskekörka building in Gothenburg. Sweden.

Outdoor bars and restaurants in Gothenburg

Hotels that elevate your weekend getaway

Images are showing a romantic room in Hotel Pigalle.

In Gothenburg there is a lot of high-standard hotels at all price levels, and since Gothenburg is a city that is easy to get around, it doesn’t really matter where in the city you choose to spend the nights.

Eco-certified hotel

Clarion Hotel Draken

Clarion Hotel Draken is Gothenburg’s new landmark – a 34-story hotel at the square Järntorget. The hotel has several restaurants and bars, a lively cultural scene, meeting facilities and a spa.

A drone view of the rooftop terrace at Scandic Hotel Göteborg.

Nordic Swan Ecolabelled hotel

Scandic Göteborg Central

A Nordic Swan Ecolabelled hotel that caters to all visitors, by being a natural meeting place for both conferences as well as for friends.

ISO 20121 certified four star hotel

Gothia Towers

Four-star, ISO-certified hotel with 1200 hotel rooms and five restaurants.

The facade of Clarion Hotel The Pier in Gothenburg.

Eco-certified hotel by the river

Clarion Hotel The Pier

Modern hotel by the river Göta älv in Gothenburg. The hotel has an authentic Chinese restaurant androoftop bar with views of the city.

Nordic Swan Ecolabelled hotel

Hotel Eggers

Centrally located hotel in a historical building.

Eco-certified design hotel

Avalon Hotel

Avalon is a centrally located design hotel with a strong focus on interiors, art and atmosphere. The hotel features a renowned rooftop terrace and pool with views, as well as a restaurant with a generous outdoor seating area.

Boutique hotel in the city centre

Hotel Flora

An independent boutique hotel in Gothenburg.

Nordic Swan Ecolabelled hotel

Scandic Rubinen

Nordic Swan Ecolabelled hotel with gym, sauna and a fantastic roof terrace in the middle of Avenyn.

Eco-certified hotel

Elite Park Avenue Hotel

Elite Park Avenue Hotel is a four-star hotel located on Gothenburg’s main boulevard, Avenyn. From here, you are close to the city’s wide range of restaurants, shops, and attractions.

Eco-certified hotel

Elite Plaza Hotel

Elite Plaza Hotel is a five-star hotel in a historic building from 1889. Here you will stay in a quiet area of the city centre, close to the Central Station, the Gothenburg Opera, shopping and restaurants.

A hotel room with a bed and large windows.

Eco-certified boutique hotel

Hotel Pigalle

A boutique hotel in the heart of Gothenburg. Here you will find bold decor, personal service and a roof terrace during the summer months.

Spa

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Spas in Gothenburg

Several of Gothenburg’s hotels offer wonderful spas, such as Gothia Towers with its Upper House Spa. If your hotel does not offer a spa, there are plenty of good alternatives to choose from, such as Hagabadet in Haga, where you can relax in a classic and elegant environment.

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Spa & gym

Hagabadet

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5 star spa

Upper House Spa

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Spa & gym

Hagabadet Drottningtorget

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Eco-certified hotel

Jacy’z Hotel & Resort

Coffee & Swedish fika

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Swedish Fika in Gothenburg

If you end up in the neighborhood around NK, Bar Centro on the street Kyrkogatan 31 is a must. Here you will dive into an environment that breathes Milan, where you can expect a perfectly served espresso. Another coay café is Viktors Kaffe on the street Geijersgatan 7, which you’ll find next to Götaplatsen. Gothenburgers often sit here studying or working, and enjoying really good coffee. If you want to try some Gothenburg classics, a visit to Brogyllen or Ahlströms Konditori is a must, both near the Domkyrkan.

A group of people sitting outside the café in the Garden Association in Gothenburg. — Credit: Peter Kvarnström/Göteborg & Co

If you prefer an ice cream in the sun (or indoors), a visit to Gelaterian at the square Grönsakstorget is a must instead. If you want to try what may be the world’s largest cinnamon bun, you should go to Café Husaren, where the cinnamon buns are as big as plates (and therefore good to share). For a coxy coffee break in a green environment – visit the park The Garden Association’s café Rosenkaféet.

The cinnamon buns you can't miss in Gothenburg

The cinnamon roll. Perhaps Sweden’s most common (and tastiest?) fika bread. Since the 1920s, the bun has been baked and eaten as we know it today, and on October 4 we celebrate this with Kanelbullens dag (cinnamon bun day). In Gothenburg, you can enjoy everything from buns with sourdough, buns with pearl sugar, organic buns and perhaps the largest bun in the world.

Artisan coffee and roasteries in Gothenburg

Is there anything better than starting the day with a really good, well-brewed cup of coffee? Experience aromatic art and freshly roasted beans and explore Gothenburg’s rich coffee culture!

Café

da Matteo Victoriapassagen

da Matteo in Victoriapassagen is the original café with a focus on really good coffee, pastries and a relaxed atmosphere in a historic setting in the middle of Gothenburg.

Café and wine bar

Bar Centro

Bar Centro in Gothenburg is a café and wine bar with high-quality espresso, selected wines and a well-thought-out food menu in a lively but relaxed environment.

The sign Viktors Kaffe. In the background is the City Library.

Coffee bar

Viktors kaffe

Coffee bar with craft coffee, delicious pastries and light lunches.

A classic "fika" at Brogyllen. cinnamon bun with a cup of coffee.

Café and bakery

Brogyllen

Family-owned Brogyllen has been serving artisanal pastries in Gothenburg since 1962. Visit the classic café on Västra Hamngatan with a view of the canal.

Confectionery

Ahlströms konditori

Gothenburg’s oldest pastry shop, in the same location since 1901.

Ice cream café

Gelaterian Göteborg

Ice cream shop and cafe with award-winning Italian artisanal ice cream and crispy waffles.

Café

Café Husaren

Café famous for their enormous cinnamon buns.

Café

Rosenkaféet

Cosy café in the lovely Garden society of Gothenburg.

Galleries & museums

In Gothenburg there is everything from small, exciting galleries that show contemporary art, to large museums with art from the 15th century onwards. A classic is, of course, Gothenburg Museum of Art, where you can see works by, among others, Rembrandt, Monet, van Gogh and Picasso. In the middle of the shopping district, at Vallgatan 15, you’ll find Mankovsky Gallery where you can find a mix of future talent and well-established artists in a unique selection.

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Art, culture and food in Gothenburg

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Art galleries in Gothenburg

Getting around town

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Getting around in Gothenburg

As we mentioned at the earlier, it is easy to getting around Gothenburg. Public transport consists of everything between trams, busses and boats, and there are also alternative ways to getting around.

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