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Shopping

Stroll around town and explore small indie shops, international stores and large malls. Gothenburg has an established fashion design scene and many local brands. The city has everything you need for a successful shopping spree, and a good cup of coffee is never far away.

Design

Gothenburg offers contemporary Nordic fashion and interior design. Discover Swedish denim craftsmanship at Nudie Jeans, fashion from Acne Studios, and furniture classics with a modern touch at Norrgavel and Artilleriet. The city is also a paradise for vintage lovers, with a wide range of second-hand shops and carefully curated retro finds.

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Fashion

Gothenburg has a thriving fashion scene and over the years many local designers and brands have been internationally acclaimed. Big brands like Nudie Jeans, Monki, Velour and KappAhl are all based in Gothenburg. The city's culture and atmosphere is often an important source of inspiration and together they contribute to placing Scandinavian fashion on the global map.

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Sustainable fashion

Eco & Fair
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Exterior of the Grandpa shop in Gothenburg, Sweden.

Fashion and interior design

Grandpa
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Shoe store

Lester
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Flea markets

Here you'll find everything you need to discover Gothenburg's vibrant range of flea markets. Whether you are an experienced treasure hunter or just a curious shopper, there is something here for everyone.

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Other Shops

Gothenburg has everything you need for a great shopping experience. Browse independent shops, famous brands and specialist boutiques.

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Shopping Malls

If you like to shop for all your clothes and things in one place, there are several shopping centres that appeal to different tastes. They range from the large shopping centre Nordstan to the exclusive department store NK and beyond.

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Inside the mall.

Shopping mall

Arkaden
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Shopping centre

Frölunda Torg
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The entrance to NK.

Department store

NK – Nordiska Kompaniet
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Vintage & Thrift Shops

Gothenburg is a paradise for vintage lovers, offering everything from upscale antique shops to large second-hand department stores scattered all across the city, in neighbourhoods like Linnéstaden, Majorna and around the street Magasinsgatan in the city centre. You’ll find it all here, from Forum, the largest vintage and design department store in the Nordics, to carefully curated pieces at Juno Juno and Aplace. If you're after affordable gems, shops like Björkåfrihet and Pop Boutique are well worth a visit.

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