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Shopping
Stroll around town and explore small indie shops, international stores and large malls. Gothenburg has an established fashion design scene and many local brands. The city has everything you need for a successful shopping spree, and a good cup of coffee is never far away.
Shopping Malls
If you like to shop for all your clothes and things in one place, there are several shopping centres that appeal to different tastes. They range from the large shopping centre Nordstan to the exclusive department store NK and beyond.
Fashion
Gothenburg has a thriving fashion scene and over the years many local designers and brands have been internationally acclaimed. Big brands like Nudie Jeans, Monki, Velour and KappAhl are all based in Gothenburg. The city's culture and atmosphere is often an important source of inspiration and together they contribute to placing Scandinavian fashion on the global map.
Guide
The city centre – charming shopping streets with plenty of “Swedish fika”
It’s easy to explore central Gothenburg on foot and there are plenty of fun to see and do. From the large market hall and shopping streets Kungsgatan, Vallgatan and Södra Larmgatan to cafés and sights. Many hotels are located here too, which makes it easy to stay right in the centre of things.
Place

Fashion shop
Butik Kubik
Vintage & Thrift Shops
It's easy and fun to shop for vintage and second hand bargains in Gothenburg. You’ll find everything from fancy antiques to second hand and exclusive vintage here. Shops are found across town in neighbourhoods like Haga and Linné, the inner city and near the main boulevard Avenyn.
Other Shops
Gothenburg has everything you need for a great shopping experience. Browse independent shops, famous brands and specialist boutiques.
Design
Gothenburg is packed with local handicraft, iconic furniture, inspiring art and timeless and contemporary fashion.
Guide
Conscious Christmas Shopping
Do you want to make the act of buying Christmas presents a good deed, and at the same time bring joy to both the receiver and the planet? Then this guide is for you!
Place

Fashion and interior design
Grandpa
Place

Jewelry store
Efva Attling