Shopping
Stroll around town and explore small indie shops, international stores and large malls. Gothenburg has an established fashion design scene and many local brands. The city has everything you need for a successful shopping spree, and a good cup of coffee is never far away.
Fashion
Gothenburg has a thriving fashion scene and over the years many local designers and brands have been internationally acclaimed. Big brands like Nudie Jeans, Monki, Velour and KappAhl are all based in Gothenburg. The city's culture and atmosphere is often an important source of inspiration and together they contribute to placing Scandinavian fashion on the global map.
Design
Gothenburg is packed with local handicraft, iconic furniture, inspiring art and timeless and contemporary fashion.
