Danish designer Malene Birger opened its fourth shop in Sweden on the street Södra Larmgatan 16 in Gothenburg. The shop is part of the redevelopment of the area around popular arcade Victoriapassagen.

Ellos is a Swedish e-commerce giant, but recently they’ve been experimenting with physical shops as well. Their shop Ellos Home Concept Store on the street Korsgatan 13 is their second physical shop in Sweden.

H&M brand Arket will open in Gothenburg this winter. Fashion for men, women and children, and a café will be on offer at the street Östra Hamngatan 29.

The area known as Fredstan continues to develop into a shopping mecca, and this winter, fashion giant Hugo Boss will move into a two-story location on Fredsgatan 2.