Stroll around town and explore small indie shops, international stores and large malls. Gothenburg has an established fashion design scene and many local brands. The city has everything you need for a successful shopping spree, and a good cup of coffee is never far away.

The design city

Interior design, furniture, ceramics, textile and so much more – in Gothenburg you'll find local design and international top brands in an inspiring setting.

Gothenburg in style

Gothenburg has a long standing tradition as a fashion city. KappAhl, Monki, Velour, Emmamalena and Nudie Jeans are just some of the brands that started out here on the west coast.

Shopping streets

Stroll between small shops and larger shops – and experience Gothenburg along the way. Need a break? There are plenty of cafes and restaurants to choose from.

Sustainable shopping

Second hand and recycling is the talk of the town, and buying something used is an easy way to do your bit towards a sustainable future. In Gothenburg there are plenty of shops with a unique range of clothing, shoes and furniture.

Under one roof

Want to do all your shopping in one place? Gothenburg has a wide range of shopping centres, malls and department stores to explore.