In the backpack you will find several fantastic design items from Gothenburg and West Sweden that will help you explore and discover the city and beyond. The backpack can be booked at Visit Sweden’s website, and collected at the Gothenburg Visitor Centre at Kungsportsplatsen. 

The curator: Frida Ramstedt 

Frida-ramstedt-dmtg-liten.jpgHi! I’m Frida Ramstedt and my blog trendenser.se is one of the largest design- and interior design blogs in northern Europe. I’ve lived in the city centre of Gothenburg for many years, and it was a thrill and an honor to select the design objects for the Swedish Design Museum To Go West. 

What’s in the bag: The backpack items

Coffee cup Dancing Dune by Anna Elzer Oscarson 

Gothenburg artist Anna Elzer Oscarson’s Dancing Dune series combines 3d technology and manual dexterity to create some truly fantastic forms. The pieces are made in Lidköping, a city famous for its porcelain traditions, not least through world famous Rörstrand. 

Shoes from Icebug

Icebug was founded in Jonsered, a stone’s throw from Gothenburg. The company wants to make it easier and safer to enjoy the outdoors, no matter the weather. That’s why they’ve created shoes with what they believe is the best grip in the world. They also want to become world’s first climate positive shoe brand. 

Blanket from Ekelunds 

The blanket from Ekelunds Weavers comes from the region around the textile city of Borås in West Sweden. A region with a rich and proud history of producing, designing and training in textiles. Ekelunds is the oldest weaver in Sweden, dating back to 1692. 

Skogen Memory game

Designed by a local Richard Höök and printed in Gothenburg, the memory game Skogen (the forest) is a fun way to learn more about the Swedish forest and its inhabitants. The game comes in a thermos shaped box and can be played just about anywhere. 

Beanie hat from EmmaMalena

The patterns of Emmamalena practically scream Gothenburg and the west coast. Mackerel, anchors, lobsters and other marine themed prints adorn pants, shirts, dresses and beanies, for women, men and children. The brand was founded by two friends (Emma & Malena, duh) from archipelago island Käringön. 

Notebook from Rum För Papper

If you love all things paper, Rum För Papper is your new best friend. The cosy Gothenburg shop also designs and sells products under the label Pappersbruk, such as this notepad, designed and made in Sweden. 

Pen from Ballograf

The story of world famous Ballograf begins in a garage in Gothenburg in 1945. A lot has happened since, but the pens are still made in Gothenburg (and other places around the world). Swedish archive proof ink and a lifetime guarantee on the push mechanism make Ballograf a long-lasting solution to your notetaking needs. 

Gothenburg and design 

You’ve got your backpack and you’re ready to head out. Here’s more design, fashion and architecture to inspire you in and around Gothenburg! Plug in your Jays earphones (they’re in the bag – and designed in Gothenburg by the way) open the Gothenburg / West Sweden-playlist and enjoy. 

Walks and architecture

Gothenburg is located by the river Göta Älv, and along the northern riverbank you can enjoy a seven-kilometre-long art walk. Put on your Icebug shoes and let them lead you past creative sculptures and several architectural landmarks, including the Eriksberg gantry crane and the spectacular “Kuggen” by architect firm Wingårdhs. If you really want to put your shoes to the test, then there are several great options close to the city, including nature reserves Änggårdsbergen and Delsjön. The walking trail Gotaleden, which runs from Gothenburg to Alingsås (71km in total), is also worth a look. Need a break from all that walking? Why not sit down and play a game of Skogen Memory? Don’t want to get cold sitting down? Put down your blanket from Ekelunds! 

Museums and exhibitions

Your first museum stop should be the Röhsska Museum of Design and Craft. The museum collects historic and contemporary design and craft to focus and deepen the relevance of the history of design. Bring your Pappersbruket notepad and your Ballograf pen and jot down your impressions! The Gothenburg Museum of Art and the Hasselblad Center are located just a short walk away from Röhsska, and most definitely worth a visit as well! 

Design and fashion

The streets Magasinsgatan, Vallgatan and Kyrkogatan are the Gothenburg hotspots when it comes to design and fashion. From the incredible interior design shop Artilleriet to the jeans pioneers of Nudie, you’ll find it all here. When your head is spinning from all that fantastic Scandinavian design, you might need a break, so take your coffee cup to Da Matteo (right next to Artilleriet), fill it up and treat yourself to a cinnamon bun (voila, a “Swedish fika!”). 

Archipelago adventures

The Gothenburg archipelago is a world of its own, yet still so close! A public transport ferry away, over 20 magical islands are waiting to be explored. Your Icebug shoes should come in handy as you skip across cliffs and rocks, and make sure to put that Emma & Malena beanie on to keep your ears warm. You’ll experience serene and peaceful nature as well as the architecture typical of the Swedish west coast, with wooden homes and small fishermen’s huts.