The journey started in Uddevalla, further up north on the Swedish west coast in 1903. But it was not until 1993 that the brand took a step towards the modern Tiger of Sweden. The ide was A different cut,to bring the suit out of the bank and onto the street. Suits, dresses and other well-tailored garments for the fashion-consious, but also jeans, shoes, bags and accessories.
Photo: Boe Marion.