The Velour story started back in 1997 when founder Per Andersson rummaged through the store of his grandmother's old ready-to-wear shop, which closed in the mid eighties. He decided to open Nostalgi together with a couple of friends. The shop sold the dead stock clothes together with re-makes, art and design and became a forum for the Göteborg indie scene. In 2002 the team took the first step towards designing their own clothes; and the first Velour collection was launched in 2005.


Address: Magasinsgatan 19
Stop: Grönsakstorget
Phone: +46317010080