What are cookies?

Cookies are small notes that are recorded by your internet browser in order to remember details about your visit. They ensure that this message will not pop up several times, they enable you to engage in chats, and make sure your language preferences are saved.

Some cookies are placed by services from our digital partners, which we use for the purpose of surveys, visitor statistics, videos and more-relevant advertising. You can choose to not accept these. If you change your mind later, you can change your settings via a link at the bottom of every page. Because our partners may have you as a user, or may store data about you, they may use cookies to track you between different websites. They can also save personal data, such as your IP address. By accepting cookies from our partners, this may mean that data is transferred to countries outside the EU.

Cookies and tracking at goteborg.com

At goteborg.com, we save cookies on your internet browser. Your cookie ID and IP address can constitute personal data. We care about your personal privacy, and our use of cookies is in accordance with the Act on Electronic Communication, which ensures that you have the right to know about which kind of cookies we use, the purpose of our use of cookies, and how you can reject them.

In addition to cookies, we also use other similar tracking technology, such as pixels. In this policy, we use the word cookie to refer to both cookies and other tracking technology.

On this page, we will look at:

  • The different categories of cookies that we use on our website.
  • How you can control which cookies may be saved.
  • The purposes for which our cookies are used.

Which cookies does goteborg.com use?

At goteborg.com, we use several different types of cookies:

  • A session cookie is saved temporarily in your computer’s memory for the duration of your visit to our website. It disappears when you close your browser.
  • A permanent cookie remains on your computer until it is deleted. This means, for example, that our website can recognise your computer’s IP address, and can remember your cookie preferences and your chosen language settings.
  • The cookies that are placed directly by our website are known as first-party cookies. Some of these are necessary in order for all technical functions of the website to work. Our functional cookies do not require your previous consent, and they are always active.
  • We also use third-party cookies. These are placed by our digital partners by means of various services that we use on our website. For those cookies, you can personally choose which purposes you wish to accept. In addition to functional cookies, we at goteborg.com also use cookies for the purpose of statistics & analysis and marketing.

We need your consent

Because statistics and marketing cookies are not essential for our website’s basic functions, we ask for your consent for our use of these cookies. The first time you visit our website, you will be given the opportunity to select which cookies we may use. If you choose to allow all types of cookies, this means that you consent to our processing of cookies as described in this policy.

Sharing personal data with a third party

When you accept statistics and marketing cookies, information about your usage of our website is shared with our social media and analysis partners. These partners can then combine our website data with other information that either you have provided them with or they have collected from your usage of their own services. By accepting statistics and marketing cookies from a third party, certain data may be transferred to countries outside the EU. This means that your consent for these cookies also confirms your consent for our partners to process your data, and that your data may be transferred to countries outside the EU.

Adjustment or withdrawal of consent

By adjusting your settings, you can select the purposes for which we may use cookies. You may at any time withdraw your consent for the processing of cookies. We will stop storing new cookies from the point at which you withdraw your consent. If you wish to delete cookies that have already been stored, you can do so via your browser. You will find instructions about how you can manage cookies in the most common browsers at the bottom of this page. In your browser, you can also choose to allow or block all cookies, and you can specify your cookie settings for individual websites in advance.

Cookies placed via goteborg.com:

Here follows a list of those cookies that are placed via goteborg.com:

Statistics and analysis cookies

We use statistics and analysis cookies in order to help us improve our website, to optimise the user experience for returning visitors, and to allow us to analyse where our visitors come from and to measure how our website is used. For our use of statistics and analysis cookies, the legal basis is your previously expressed consent.

Userneeds

Goteborg.com uses the service Userneeds in order to conduct surveys of how visitors experience our website. This cookie is active periodically when we conduct surveys.

wsLanguage_p935529655078
Placed by: goteborg.com
Duration: 3 months

p935529655078_first_shown
Placed by: goteborg.com
Duration: 3 months

p935529655078_last_shown
Placed by: goteborg.com
Duration: 3 months

p935529655078_times_shown
Placed by: goteborg.com
Duration: 3 months

unc
Placed by: goteborg.com
Duration: 3 months

I6upWp_active_scenario
Placed by: goteborg.com
Duration: 3 months

I6upWp_active_survey
Placed by: goteborg.com
Duration: 3 months

I6upWp_page_view_count
Placed by: goteborg.com
Duration: 3 months

Google Analytics

Google Analytics provides goteborg.com with the opportunity to measure and analyse traffic at the website. We collect this information in order to be able to improve the structure, content and navigation of the website. Examples of how we use the information in Google Analytics include: the number of visitors during a defined period, which pages the visitors look at, and how long visitors spend on the website.

_ga
Placed by: goteborg.com
Duration: 6 months

_gat
Placed by: goteborg.com
Duration: 1 day

_gid
Placed by: goteborg.com
Duration: 1 day

collect
Placed by: google-analytics.com
Duration: Session

Google Adwords

Google Adwords is used in order to facilitate retargeting. Retargeting allows goteborg.com to follow its visitors, which enables us to target adverts to you on other websites and networks. Google Adwords is also used in order to measure the effectiveness of adverts, and to see what visitors do on the website in relation to the advertising that is conducted.

ads/ga-audiences
Placed by: google.com
Duration: Session

Facebook

Facebook Pixel and Facebook cookies are used in order to facilitate retargeting. Similarly to Google Adwords, Facebook cookies enable the connection of visitors with any Facebook account they may have. This connection is then used to target adverts to you via Facebook’s advertising platform. Facebook cookies are also used in order to measure the effectiveness of adverts, and to see what visitors do on the website in relation to the advertising that is conducted.

_fbp
Placed by: goteborg.com
Duration: 3 months

tr
Placed by: facebook.com
Duration: Session

Marketing cookies

The cookies we use for marketing purposes allow us to communicate with you in other channels and to show you advertising that is as relevant as possible, based on what you have shown an interest in on our website. If you choose to not allow these cookies, you will still see adverts from us, but they will not be personally adapted to your usage. For our use of marketing cookies, the legal basis is your previously expressed consent.

Youtube

We use YouTube as a service for streaming videos to visitors to goteborg.com. This cookie also saves information that can later be used for marketing purposes. You can visit YouTube’s website for more information about how they process cookies, the information they collect, and how you can delete any third-party cookies.

CONSENT
Placed by: youtube.com
Duration: 6 months

VISITOR_INFO1_LIVE
Placed by: youtube.com
Duration: 6 months

YSC
Placed by: youtube.com
Duration: Session

Functional cookies

The purpose of the functional cookies that we use is that they are technically necessary for the provision of our website and its functions. In accordance with the Act on Electronic Communication, these cookies are always active and do not require your previous consent.

Notifications

In order for goteborg.com to remember that you have clicked to dismiss a notification, a cookie is placed on your browser.

notifications.cookies-en-210125
Placed by: goteborg.com
Duration: 1 month

notifications.cookies-sv-210125
Placed by: goteborg.com
Duration: 1 month

notifications.covid-en-210125
Placed by: goteborg.com
Duration: 1 month

notifications.covid-sv-210125
Placed by: goteborg.com
Duration: 1 month

Chat

In order for visitors to be able to chat with us on goteborg.com, we use the Imbox service, which in turn requires cookies in order to function correctly.

imbox
Placed by: goteborg.com
Duration: 29 days

imbox-active-service
Placed by: goteborg.com
Duration: Session

imbox-referrer
Placed by: goteborg.com
Duration: Session

imboxStats
Placed by: goteborg.com
Duration: 1 day

imboxuid
Placed by: triggers-v3.imbox.io
Duration: 1 day

Cookie settings

The purpose of these cookies is to enable us and our digital partners to be aware of, and to take into account, your chosen preferences regarding cookies.

necessary_cookies
Placed by: goteborg.com
Duration: 1 month

statistics_cookies
Placed by: goteborg.com
Duration: 1 month

marketing_cookies
Placed by: goteborg.com
Duration: 1 month

Limiting cookies

Here you will find information about how you can manage cookies in various common browsers:

Manage cookies in Chrome
Manage cookies in Safari
Manage cookies in Safari on iPhone and iPad
Manage cookies in Microsoft Edge
Manage cookies in Firefox

Facebook

Find out more about how Facebook uses your data here. You can also change your personal settings and select which data you allow Facebook to use in order to show you adverts.

Google

Find out more about how Google uses your data here. You can turn personalised advertising on/off, and control which information Google uses in order to target interest-based advertising to you.

More information and the right to complain

If you would like to find out more about cookies, further information is available on the website of the Swedish Post and Telecom Authority. The Swedish Post and Telecom Authority is the supervisory body for electronic communication in Sweden. You have the right to contact them if you wish to complain about our use of cookies.

Responsibility

It is Göteborg & Co AB that is responsible for the placing of cookies on this website. We are also the data controller for the processing of your personal data that is collected via cookies when you visit goteborg.com.

For more information about our processing of personal data using cookies, you can read our privacy document, Personal data. You can always access this document from the footer on our website.

Contact us

Do you have further questions about how we use cookies and tracking?

If so, please email us at: redaktionen@goteborg.com.

Or write to us via:
Göteborg & Co
Box 29
401 20 Göteborg